NORMAL

Ph: +353 1 828 8900

Web: normal.ie 

Opening Times

Mon–Sat: 08:30am–08:00pm (ILAC Centre hours) 

Sun: 10:00am–07:00pm (ILAC Centre Sunday hours) 

Address

NORMAL,

ILAC Shopping Centre

Henry Street, Dublin 1

D01 HW54

Description

NORMAL is a fun, treasure-hunt-style Danish discount store that’s just opened its first Irish branch in Dublin’s ILAC Centre. Known for offering everyday essentials at fixed, low prices, NORMAL stocks well-known brands in categories like skincare, hair care, oral care, makeup, and cleaning.

The store layout is intentionally maze-like, encouraging customers to explore and discover new products each week — there are over 5,500 permanent items and more than 100 new arrivals weekly.

NORMAL’s model isn’t about big sales — rather, it’s about consistent value and a constantly refreshing assortment that keeps things exciting.

Reviews

• From Dublin Town: “NORMAL brings its unique Danish retail concept to Ireland … The first Dublin store spans 600 m² and invites shoppers to go treasure hunting …”

• “The queue for Henry Street’s new Scandi discount store NORMAL stretched the length of the ILAC Centre … The store sells everything from Japanese skincare and protein crisps to home cleaning products.”