
Description
Henry St, North City, Dublin, D01 HW54, Ireland
Ph: +353 1 828 8900
Web: normal.ie
Opening Times
Mon–Sat: 08:30am–08:00pm (ILAC Centre hours)
Sun: 10:00am–07:00pm (ILAC Centre Sunday hours)
Address
NORMAL,
ILAC Shopping Centre
Henry Street, Dublin 1
D01 HW54
Description
NORMAL is a fun, treasure-hunt-style Danish discount store that’s just opened its first Irish branch in Dublin’s ILAC Centre. Known for offering everyday essentials at fixed, low prices, NORMAL stocks well-known brands in categories like skincare, hair care, oral care, makeup, and cleaning.
The store layout is intentionally maze-like, encouraging customers to explore and discover new products each week — there are over 5,500 permanent items and more than 100 new arrivals weekly.
NORMAL’s model isn’t about big sales — rather, it’s about consistent value and a constantly refreshing assortment that keeps things exciting.
Reviews
From Dublin Town: “NORMAL brings its unique Danish retail concept to Ireland … The first Dublin store spans 600 m² and invites shoppers to go treasure hunting …”
“The queue for Henry Street’s new Scandi discount store NORMAL stretched the length of the ILAC Centre … The store sells everything from Japanese skincare and protein crisps to home cleaning products.”
Property Location
Henry St, North City, Dublin, D01 HW54, Ireland
